Networks
Communities
Education
Courses & Training
General
Discovery
Demoing
Tech Sales
Reading
Books
SE Specific
Great Demo!
Peter E. Cohan
Doing Discovery
Peter E. Cohan
Suspending Disbelief
Peter E. Cohan
The Trusted Advisor
Maister, Galford & Green
The Trusted Advisor Fieldbook
Green & Howe
The Challenger Sale
Matthew Dixon
The Challenger Customer
Matthew Dixon
The Subtle Leader of Digital Sales
Farouk Mezghich
Demotainment
Mike McDowell
The JOLT Effect
Matthew Dixon & Ted McKenna
Let's Get Real or Let's Not Play
Mahan Khalsa
SE Leaders
The Sales Engineer Manager's Handbook
John Care & Chris Daly
The Coaching Habit
Michael Bungay Stanier
A view from the field: the strongest SE leaders build environments where technical experts can do their best work, by removing friction, earning trust, and making their team's impact visible.
General
Impro: Improvisation in the Theater
Johnstone Keith
Talk Like TED
Carmine Gallo
Never Split the Difference
Chris Voss & Tahl Raz
How to Win Friends & Influence People
Dale Carnegie
Thinking, Fast and Slow
Daniel Kahneman
Think Faster, Talk Smarter
Matt Abrahams
Mindset: The New Psychology of Success
Carol S. Dweck
Listening
Podcasts
PreSales Podcastfrom the PSC
Diary of a Sales EngineerRyan Krueger & Sameer Kausar
SE Rockstars: PreSales Unleashed 🇩🇪In German
Gatherings
Events & Conferences
SolCon
The premier annual conference for Solutions Engineers and PreSales professionals, hosted by the PreSales Collective. Deep content, peer learning, and the best practitioners in the field.
Visit EventDemofest
Annual Sales Engineering conference dedicated to the art and craft of demos. A gathering of practitioners focused on mastering the demo, from discovery to delivery.
Visit EventToolkit
Misc Resources
SalesDaily NewsletterDaily newsletters with great tips for sales executives and sales engineers.
PreSales GPTExpert PreSales mentor integrating The PreSales Handbook, structured templates, and industry best practices.
Transition to PreSales Guideby Logan Bradford
1500+ PreSales Resourcesby PreSkale
Resources by GreatDemo!Articles, Books, Blogs, Podcasts, Webinars
The Triple MetricA Research-Backed Framework to Document Results
Best Practices
Other Tips
Find a mentor
Expand your knowledge beyond product and demos: focus on why businesses buy, how decisions are made, communicating business benefit, and managing change
Become a solutions expert by reading books from your industry written for your target audience
Run Playpens as a group: freeform period where everyone gets into the solution at the same time, reporting and discussing findings
Run Labs as a group: one person leads the team through building something in a structured way